Verso Advertising
Image: VersoAdvertising.com
A vice president with New York’s Verso Advertising, formerly known as Bennett Book Advertising, Christian Toth has worked on campaigns for authors such as Joe Hill and Neil deGrasse Tyson. Christian Toth comes to his role with two decades of experience in the book advertising field.
A major challenge for authors involves marketing their books. In today’s social media-driven world, many of the tasks traditionally taken up by publishers can fall to authors. Most publishers focus on printing and allowing media “buzz” to generate publicity, so it is generally only famous writers who can secure book tours and large talks.
Whether an author is established or unknown, the primary goal of marketing is to understand who will be reading the book and how to reach this audience. Non-fiction books may have a specific target audience, but even fiction can have cultural or social themes that the author can use to choose social media channels.
Marketers, publishers, and authors can also bring their books to special interest conventions on a topic, such as science fiction or fantasy. Combined with a targeted multimedia marketing effort, including Facebook posts and tweets, this can lead people to talk about a book and generate more sales.
Christian Toth (New York) 