New York University Breaks Application Record in 2018

 

New York University
Image: nyu.edu

As vice president of Verso Advertising in New York, Christian Toth has more than 20 years of experience in book advertising. Outside of this role, he has also served as a narrator and editor of numerous audio textbooks for Broken Chord / Daniel Baker Sound Design. Christian Toth prepared for his career by earning a bachelor of fine arts in drama and English from New York University (NYU), which has announced a record-breaking number of applications in 2018.

NYU President Andrew Hamilton has announced that he university’s applications have risen 12 percent over 2017 to a record-breaking 75,037. Of those applicants, NYU expects that 6,500 will enroll at its New York City, Shanghai, or Dubai campuses in fall 2018.

If the university beats this new record in 2019, it will mark 12 consecutive years of record-breaking applications. In response to strong interest over the past 10 years, NYU recently completed the Bonomi Family Admissions Center at 27 West 4th Street. NYU hopes the 7,400-square-foot center will help accommodate the approximately 100,000 admissions-related visitors it receives per year.

How Authors Can Market and Sell Their Books

 

Verso Advertising
Image: VersoAdvertising.com

A vice president with New York’s Verso Advertising, formerly known as Bennett Book Advertising, Christian Toth has worked on campaigns for authors such as Joe Hill and Neil deGrasse Tyson. Christian Toth comes to his role with two decades of experience in the book advertising field.

A major challenge for authors involves marketing their books. In today’s social media-driven world, many of the tasks traditionally taken up by publishers can fall to authors. Most publishers focus on printing and allowing media “buzz” to generate publicity, so it is generally only famous writers who can secure book tours and large talks.

Whether an author is established or unknown, the primary goal of marketing is to understand who will be reading the book and how to reach this audience. Non-fiction books may have a specific target audience, but even fiction can have cultural or social themes that the author can use to choose social media channels.

Marketers, publishers, and authors can also bring their books to special interest conventions on a topic, such as science fiction or fantasy. Combined with a targeted multimedia marketing effort, including Facebook posts and tweets, this can lead people to talk about a book and generate more sales.

Coalition for the Homeless Oversees Camp Homeward Bound

Coalition for the Homeless
Image: coalitionforthehomeless.org

Since 1997, Christian Toth has served in various roles at Verso Advertising, a New York-based agency that has worked with prominent book publishers such as Random House, Penguin, and HarperCollins. Outside of his professional activities, Christian Toth gives back to his New York community by supporting organizations such as the Coalition for the Homeless.

In its efforts to end homelessness in New York City, the Coalition for the Homeless oversees a variety of advocacy and direct-service programs and activities. One of its youth programs is Camp Homeward Bound, a summer camp that helps boys and girls overcome the challenges of homelessness.

Open to campers aged 7 through 15, Camp Homeward Bound holds three 16-day sessions every summer. Each session hosts 100 campers and features recreational activities such as hiking, swimming, and biking. During their stay, campers also read books, create art, explore science, and take part in social activities that promote teamwork, responsibility, and problem-solving.

Trained counselors and staff supervise all activities at the camp, and the children have access to behavioral specialists who help them address issues stemming from abuse, neglect, and domestic instability. For more information about the Coalition for the Homeless and Camp Homeward Bound, visit www.coalitionforthehomeless.org.

New Classic Scottish Novel, Lanark: A Life in Four Books

Christian Toth currently serves as an account supervisor at Verso Advertising, Inc., (previously Bennett Book Advertising, Inc.) in New York, where he works with publishing companies such as Vintage/Anchor and W.W. Norton. He also works as a voice-over artist through Broken Chord / Daniel Baker Sound Design, also in New York. In his leisure time, Christian Toth enjoys reading books such as Lanark: A Life in Four Books, by Alasdair Gray.

Originally published more than three decades ago, Alasdair Gray’s first novel, Lanark: A Life in Four Books, quickly became one of the most significant Scottish works in the latter half of the 20th century. The author took 25 years, writing off and on to create this work, which includes both autobiographical and science-fiction elements, and draws inspiration from the city of Glasgow, Scotland.

Set in a world where people have diseases symbolic of their inner state, Lanark: A Life in Four Books, focuses on the character Lanark, who begins to suffer from the disease known as dragonhide, and the young artist Duncan Thaw. The two parallel stories combine to present a message of human beings’ continued struggle to love, despite failures.